Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

<p><span style="font-weight: 400;">My guest today is Matt Kerbel.&nbsp;</span></p> <p><span style="font-weight: 400;">Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you&rsquo;ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.&nbsp;</span></p> <p><span style="font-weight: 400;">In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.</span></p> <p><strong>***</strong></p> <p data-w-id="2bb88c54-8043-d6be-46a8-295c98e04d67" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links">EveryoneHatesMarketers.com/links</a></p>