Baking Made Easier: BāKIT Box’s Recipe for Rapid Growth

<p><span style="font-weight: 400;">With the simple goal of making the process of baking easier and more fun for everyone, our guest for today was able to build a fast-growing brand.</span></p> <p> </p> <p><span style="font-weight: 400;">So if you’ve always known that you’re going to end up in the entrepreneur world but just don't have the idea as to how yet, this episode is for you.</span></p> <p> </p> <p><span style="font-weight: 400;">Today, I welcome Shelley Gupta, co-founder of BāKIT Box, a new company that is modernizing the way of baking and is currently gaining a lot of traction. </span></p> <p> </p> <p><span style="font-weight: 400;">Shelley and I break down the origin of BāKIT Box and how she went from being a singer-songwriter to working as a management consultant to ultimately co-founding BāKIT Box. </span></p> <p> </p> <p><span style="font-weight: 400;">There's a lot of interesting learning and you can hear the tactics and the approach Shelley and her partner took in their early days so tune in now!</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <p> </p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Shelley got started with BāKIT Box</span> <strong>[03:01]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The inseparability of owners from their brand</span> <strong>[5:18]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shelley’s journey from working for Accenture to founding BāKIT Box</span> <strong>[8:51]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How BāKIT Box makes baking simpler and more fun</span> <strong>[11:32]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The first steps that Shelley took in building BāKIT Box</span> <stron