Bagels In NYC And More On Content & Digital In Fitness With Allison Rand

<p>This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today’s business world.<span class= "Apple-converted-space"> </span></p> <p>To learn more about IHRSA 2022 in Miami, visit the registration page here:<span class="Apple-converted-space"> </span></p> <p>https://hub.ihrsa.org/ihrsa-2022-request</p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>6:53: “Everything’s changed, but nothing’s changed because, while the mediums have become more sophisticated and the content is allowed to be more sort of casual, we still yearn for community at home and in club. The way we create and the way we publish has completely evolved, but we’re still all looking for the exact same thing.”<span class="Apple-converted-space"> </span></p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>3:53: Bryan opens the show by introducing Allison’s background into marketing.<span class= "Apple-converted-space"> </span></p> <p>6:31: Bryan asks Allison her perspective on content and the digitization of content.<span class= "Apple-converted-space"> </span></p> <p>7:44: Bryan and Allison talk about trust in community and the tools for influencer marketing.<span class= "Apple-converted-space"> </span></p> <p>10:42: Bryan and Allison talk about having the right partners and right attitude to avoid big mistakes and false assumptions.<span class="Apple-converted-space"> </span></p> <p>12:52: Bryan and Allison discuss marketing as an integral part of business.</p> <p>17:43: Bryan inquires with A