Babylon Tours: Scaling a Lean Walking Tour Company

<div class="p-rich_text_section"> <div class="p-rich_text_section">In this episode, Mitch converses with Arnaud Azoulay, CEO of Babylon Tours, a walking tour company specializing in museum tours across Europe.Arnaud is a maverick and an outlier. He’s one of the rare walking tour companies that has scaled its brand into nearly a dozen cities. And he’s done it on a lean team and budget, by focusing on the basics: a quality tour and quality guides. He’s not distracted by all the tech talk, and he sells primarily through OTAs.In this episode, we’ll discuss:</div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "0"> <li data-stringify-indent="0" data-stringify-border="0">Arnaud’s success story from a 30-something Paris guide to scaling a tour business to 10 cities.</li> <li data-stringify-indent="0" data-stringify-border="0">His organic and gradual approach to growth</li> <li data-stringify-indent="0" data-stringify-border="0">The importance of combo products, and how he sells them</li> <li data-stringify-indent="0" data-stringify-border="0">Why he still offers a personal human touch despite using automations</li> <li data-stringify-indent="0" data-stringify-border="0">Why he firmly believes in using OTAs as his main sales channel, and his experience with Viator Accelerate</li> <li data-stringify-indent="0" data-stringify-border="0">His focus on the quality of experience</li> <li data-stringify-indent="0" data-stringify-border="0">What’s been working for his OTA listings</li> <li data-stringify-indent="0" data-stringify-border="0">How he gets repeat customers as a day tour operator</li> <li data-stringify-indent="0" data-stringify-border="0">What he’s learned from In N Out Burger in California</li> </ul> <div class="p-rich_text_section">As always, much more exclusive members-only content available on <a class="c-link" href= "http://tourpreneur.com/plus" target="_blank" rel= "noopener noreferrer" data-stringify-link= "http://tourpreneur.com/plus" d