B Side: You're Selling, Are They Buying?

8 min

Business & Finance

Description

So you’ve read all the business books; you’ve listened to all the podcasts. You have found yourself inundated with everything you feel you “need” to do when it comes to sales: all of the tools, strategies, necessary mindset shifts, behaviors, plans, etc. But what if the key to effective selling isn’t that complicated? What if your sales success is a lot closer than you imagined possible? As someone who has engaged in the sales process as both a seller and a buyer, I have found some simple truths about sales that I believe apply across the board. In today’s episode, I discuss some fundamental and consistent realities about sales that can help you reach your customer base more effectively, regardless of what type of business you run or what kind of product or service you offer. I share how you can predict whether your customers are going to buy from you and the negative impact of purchasing without trust. I also highlight how trust impacts the selling process and the relationships you build with your clients/customers as well as how a lack of trust can be one of your brand’s greatest downfalls. “The question isn’t ‘How good are you at sales?’ The question is ‘Can you be trusted?’” - Somer Hamrick Today on When She Founded: <ul> <li>The importance of finding moments of fun, and reinventing fun, in difficult times such as COVID-19</li> <li>How my husband and I are reinventing fun for our three-year old</li> <li>A surprising activity my husband and I engaged in on a recent “date night”</li> <li>Insight into the technology platform Channel Clinical is working towards and how far along in the process we are</li> <li>The truths about sales that remain the same no matter what type of business you have</li> <li>What you need to consider before jumping to elaborate sales strategies and new tactics</li> <li>The impor

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