B Side: Staying Scrappy, Smart & Focused Amid Crisis

<p>How are you adapting to the changing business environment in the time of COVID-19? Managing and growing a business in these rapidly changing times is no easy feat, especially with all of the personal and professional elements you may be juggling right now as a female founder. To find peace and combat the overwhelm, it is crucial to be clear and intentional when it comes to your intended direction.</p> <p>In today’s episode, I share strategies for building your company in the COVID-19 era and finding clarity amidst the chaos. I discuss the benefits of nurturing relationships with your professional connections, including your peers, clients, and prospects, and how this has helped me in my professional life. I also highlight the importance of having a financial team you can trust and discuss the power of finding creative solutions during this unprecedented time.</p> <p><em>“What you do with your business to get through this and stay alive does not have to be your forever plan.” - Somer Hamrick</em></p> <p align="center"> </p> <p><strong>Today on When She Founded:</strong></p> <ul> <li>The many aspects of life that female founders may find themselves juggling in the COVID-19 era and the added pressure within the clinical research field</li> <li>Why you should spend time picking up the phone and connecting with others during this time, and who you should call</li> <li>Questions to ask your clients and prospects when reaching out to them</li> <li>Why email isn’t enough when it comes to building professional connections</li> <li>The importance of having a strong financial team and some key people who have helped me with my brand’s financials</li> <li>Why interim solutions are okay in the COVID-19 era and the power of finding creative solutions</li> <li>How Channel Clinical is finding creative alternatives to adapt to these uncertain times</li> </ul> <p><strong>Resources Mentioned:</strong></p> <ul> <li><a href="https://www.realmstartup.com/">Realm Startup Advisory</a></li> <li><a href="https://heymama.co/">HeyMama</a