Award-winning marketing & business development

<p>Successful marketing and business development increasingly require a strong focus on community service and relationship-building. <br/><br/>That’s according to two industry leaders honored during the 2021 <a href='https://news.cuna.org/keywords/3038-mbdcouncil'>CUNA Marketing &amp; Business Development Council Virtual Conference</a>. <br/><br/>This episode of the <a href='http://news.cuna.org/podcasts'>CUNA News Podcast</a> features John Kenjar, the 2021 Marketing Professional of the Year, and Kristin Lleweyln, the 2021 Business Development Professional of the Year. <br/><br/>As vice president of marketing &amp; community outreach at $1.3 billion asset <a href='http://useagle.org'>US Eagle Federal Credit Union</a> in Albuquerque, N.M., Kenjar led the organization’s recent rebranding efforts, which contributed to 21% asset growth in a single year. <br/><br/>His approach to marketing extends beyond products and services to financial well-being and community service. <br/><br/>Llewelyn, affinity partnership manager at $27 billion asset <a href='https://becu.org/'>BECU</a> in Tukwila, Wash., credits networking and relationship-building for her success. She explains how engaging with select employee groups and understanding their needs creates effective partnerships.</p>