Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind

<p>Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. </p><p>0:00 Intro <br>0:58 Conversation <br>4:00 Role at CaliberMind <br>7:30 Humanize marketing <br>10:10 Account-based marketing <br>13:30 Podcasting <br>17:30 Internal success metrics <br>20:06 Striking a balance <br>23:48 Sharing bad news <br>26:30 Internal marketing <br>28:00 Learn more <br>28:40 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a><br><a href="https://thejuice.webflow.io/the-blend">Sign up for The Blend</a> (weekly newsletter from The Juice)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Camela:| <a href="https://twitter.com/camelathompson">Twitter </a>| <a href="https://www.linkedin.com/in/camela-thompson-238bab2/">LinkedIn </a>| <a href="https://www.calibermind.com/">Website </a>| <a href="https://podcasts.apple.com/us/podcast/the-revenue-marketing-report/id1568810136">Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>