Automate Your Marketing Featuring Jason Resnick

<p>Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer.&nbsp;</p><p>In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email.&nbsp;</p><p><strong>Jason and I discuss:</strong></p><ul><li>How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]</li><li>Understanding human behavior relevant to email marketing[08:18]</li><li>Learning the methodology to develop expertise[13:00]</li><li>How to identify the motivation of your ideal client [14:37]</li><li>Knowing your ideal clients through motivation and emotion [18:09]</li><li>Learning the methodology to develop expertise [12:59]</li><li>Identifying ideal clients [14:37]</li><li>The difference between email automation and simple automation [17:50]</li><li>His experience as part of online communities [22:44]</li><li>The importance of community [24:49]</li></ul><br/><p><strong>Learn more about Jason</strong> at <a href="https://nurturekit.co/stp" target="_blank">https://nurturekit.co/stp</a>&nbsp;</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>