Author of Tiny Business, Big Money, Elaine Pofeldt

Elaine Pofeldt, journalist and author of Tiny Business, Big Money. We discuss: Common strategies for one-person businesses [02:22] Automation is always a low-hanging fruit [07:06] How enthusiasm makes us hard on ourselves [10:53] What prompts employees to start their own business [14:03] How to dominate a very tiny niche and think as big as Jeff Bezos [17:07] A semi-scientific testing of a product [26:30] Learn more about Elaine at https://www.elainepofeldt.com/ (https://www.elainepofeldt.com), https://www.linkedin.com/in/elainepofeldt/ (LinkedIn) and https://twitter.com/ElainePofeldt?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter).