Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

<p>Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon &amp; Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing.<br/><br/>Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.<br/><br/>The book can be ordered here: https://powerhousebooks.com/books/brand-hacks-how-to-build-brands-by-fulfilling-the-consumer-quest-for-meaning/</p>