Authenticity is Everything for Candidates with Luis Herrero Acevedo 303.Digital

<p><strong>Luis Herrero Acevedo</strong> founding partner, 303.Digital on characteristics of successful viral campaigns, best ways to mine for authentic endorsements, driving donations from hard core fans, value of micro-targeting to deliver the right message to the right segment of constituents, and insights about reaching Latino voters.  Luis also shares his memories, growing up in Puerto Rico, of why he got so excited using the Internet in political campaigns.</p> <p><strong><a title="3030.Digital" href="http://303.digital" target="_blank" rel="noopener">303.Digital</a></strong></p>