Authentication | Foundational of a Brand‘s Success

<p>The Visionary Chronicles PODCAST </p> <p> </p> <p>CHRONICLE: October 15th, 2021</p> <p> </p> <p>"The authentic self is the soul made visible..."</p> <p>                                     Wisdom from Sarah Ben Breathnach</p> <p> </p> <p>PODCAST: Authentication | Foundation to a Brand's Success</p> <p> </p> <p>In my new PODCAST, I discuss Authentication, what it is in by definition, and how Brands can assure they are Truly Authentic.</p> <p>Most Brands realize that being Authentic is an essential piece of building long-term Loyalty; however, I have found that most do not know what it MEANS to be Authentic. It is an interesting dynamic, and one most Brands never commit to realizing in their day-to-day.</p> <p>Being Authentic by definition is;  </p> <ol><li>not false or copied; genuine; real</li> <li>representing one's true nature or beliefs; true to oneself or the person identified</li> <li>entitled to acceptance or belief because of agreement with known facts or experience</li> </ol><p>Your Authentic Brand ID has many different Elements, both tangible and non-tangible, equally crucial to creating a winning Formula, assuring you are staying true to your authentic foundational pillars and brand ETHOS.</p> <p>You have the Traditional Brand ID Elements; Positioning, Mission, Vision, Personality, and Core Competencies. You also have the non-tangible Elements most Brands forget about or do not commit to; Value, Relationships, Culture, Expression. These, in most instances, are more important than tangible elements. These are the ONES that separate GREAT Brands from AVERAGE Brands!</p> <p>The Brand that can consistently execute, commit to and support these core elements of a successful company are the ones who will be generational. Just look at some of the brands who fit this mold;</p> <ul><li>Apple</li> <li>Nike</li> <li>Adidas</li> <li>Google</li> <li>Tesla</li> </ul> <p>Having the courage to commit to being Great starts with your Foundational Pillars, those on which yo