Augmented Reality Games That Make Environmental Campaigns Go Viral with Kay Vasey and Olivier Bos from MeshMinds

<p>MeshMinds makes planet-themed augmented reality games designed to massively increase engagement and social media sharing of environmental campaigns.</p> <p>Kay and Olivier and I met when we were working for UNEP on the Clean Seas campaign. They do some really interesting work using the software Spark AR (that’s only used for instagram and Facebook applications) to make these very novel, light, immersive, and fun experiences - kind of like a mini or micro game - that people access by pressing the star icon on Instagram.</p> <p>And holey moley, the things they make really work! Their game-like creations on Instagram have gotten millions of plays, shares, and viral marketing spreading by mastering this novel approach to engagement.</p> <p>In this episode, we'll be diving into various creative ways you can use Spark AR and some of the theory to getting your project to really work.</p> <p>Download the Spark AR software for free and try and make something <a href="https://sparkar.facebook.com/ar-studio" target="_blank">https://sparkar.facebook.com/ar-studio</a></p> <p>Don't forget, always jump on YouTube to search for free tutorials for anything you want to learn.</p> <p><a href="//Meshminds.com" target="_blank">Meshminds.com</a></p> <p><a href="https://www.instagram.com/meshminds/">https://www.instagram.com/meshminds/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDRVUUlFTmU3YUJySngwY1hiV0xUVGpXYUhMZ3xBQ3Jtc0trNk1wOTNZM2RrbksxRW5TMEpjT2pVNHB0WTJ4dDlzdWZHV1h4OUxmaF9iQTVoLU1LMUNPcDdybEhtdnFVWmRVS2ZzbDQ1QU1BdHZ5NGNScWNDSjFoM0x5NG5lLXBPVWMxWXpvT19LbGJubU9PRHA4SQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkvasey%2F&amp;v=FSyAgw4g1jk">https://www.linkedin.com/in/kvasey/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFNRcGo5anBUX2kxSUpzNkl1bGZ5bGNCck90QXxBQ3Jtc0tuM1dJZjVMMnBvTEE3U1luUlNuNUVCLUpyRGt3VkFHYjc3ZUM0TTlFTlZocUZCZjluZFVhT09fZmVoVDN3MTRGVjJVSTZJV28xQWZQNjl6dVFXYWFSd0l6bXFNNUFNRHZ1SHlwcHRZTXZwWXBLZFd6Zw&a