Audio Logos: An Interview with Dr. David Allan - Part 1

<p><em>“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to </em>feel<em> a logo.” -- </em>Dr. David Allan</p><p>&nbsp;</p><p>My next guest is a professor of marketing at Saint Joseph's University in Philadelphia, Pennsylvania. He has a BA in communications from American University, an MBA in marketing from St Joseph's, and a Ph.D. in Mass Media &amp; Communication from Temple University, and is currently pursuing a master's degree in Legal Studies in Entertainment Law from the University of Southern California. He's a prolific writer with three books – <em>Super Sonic Logos</em> &amp; <em>This Note’s for You</em>, both on Business Experts Press, and <em>Hit Play</em>, on Sentia Publishing – as well as three book chapters about music, advertising, and marketing, six music case studies, and a multitude of journal articles.</p><p>He also hosts two podcasts, <em>Marketing Musicology</em> and <em>The NFT PH</em>D, and spent over twenty years in radio as a DJ, program director, and general manager.&nbsp; His name is Dr. David Allan and he knows a thing or two about sound marketing.&nbsp; Stay tuned, because you and I are about to be schooled.</p><p>As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; If you have questions for me, just visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> webpage) will let you know when the new podcasts are available.</p><p>&nbsp;</p><p><strong>This is Your Classroom</strong></p><p>We start the episode with a look back at Dr. Allan's childhood memories of sound and the radio DJs who helped inspire him. He tells about his very first stint as a