Audio-Driven Workouts with Colin McIntosh

<p><b><strong>Nuggets:</strong></b></p><ul> <li>This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotely</li> <li>Don’t forget about the incredible power of puns in branding and marketing.</li> </ul><p><b><strong>Action Steps:</strong></b></p><ol> <li>Create a business overview/plan including the product, points of differentiation, value proposition, etc...</li> <li>Create a financial model with some basic assumptions to ensure that the idea will be profitable</li> <li>Validate product/market fit (before spending serious money or seeking investment dollars)</li> <li>Create a basic landing page with the value proposition and run Facebook ads to it</li> <li>Use the data collected from ads to inform and iterate on the financial model</li> </ol><p><br></p><p><strong>Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.</strong></p><p><b><strong>Links:</strong></b></p><ul> <li><a href="https://sheetsgiggles.com/">Sheets &amp; Giggles</a></li> <li><a href="https://www.startuprocket.com/articles/startup-financial-modeling-part-1-what-is-a-financial-model">Startup Financial Modeling via Startup Rocket</a></li> <li><a href="https://athleanx.com/">ATHLEAN-X</a></li> <li><a href="https://athleanx.com/6-pack-promise-plus">Six Pack Promise</a></li> <li><a href="https://www.nike.com/nrc-app">Nike Run Club App</a></li> </ul><p><br></p><p><em>Colin McIntosh is Founder &amp; CEO of Sheets &amp; Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. The