Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports

<p>This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting. &nbsp;</p> <p>&nbsp;---------------------------------------------------------------------------------------------------------------------------&nbsp;</p> <p>Intro - 00:00&nbsp;</p> <p>📰 Main News - &nbsp;&nbsp;&nbsp;</p> <p>You Can Now Change Your Google Analytics Attribution Model - 8:27&nbsp;</p> <p>Google Partners Program Updates - 12:47&nbsp;</p> <p>Microsoft Advertising Shopping Enhancements - 17:54 &nbsp;&nbsp;&nbsp;</p> <p>🔥 Take of the Week - Julie Bacchini &nbsp;18:14 &nbsp;&nbsp;</p> <p>🔎 ICYMI - Chris Ridley -22:36&nbsp;</p> <p>⚡️ Lightning Round ⚡️ &nbsp;</p> <p>Paid - 26:27</p> <p>Organic 39:36</p> <p>Social - 50:08&nbsp;</p> <p>⚙️ Working Hard, or Hardly Working? - 56:46&nbsp;</p> <p>🛠 Cool Tool - 59:14&nbsp;</p> <p>🧠 Must Read Marketing Article of the Week - 59:52&nbsp;</p> <p>🎉 &nbsp;Shootin’ the Heck - 1:02:43</p> <p>---------------------------------------------------------------------------------------------------------------------------&nbsp;</p> <p>#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo</p>