Attribution: Customer Journey Based Attribution with Jo Young

<p>We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!</p><p>In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working. </p><p>We discuss </p><ul><li>getting your first-party data in order, </li><li>how attribution helps you understand the customer behaviour and journey, </li><li>and how to do marketing sustainably by tracking your carbon cost of traffic sources.</li></ul><br/><p><p class="tdfocus-1675334025564">Check out Triple Whale now &gt;&gt; <a href="https://keepopt.com/triplewhale" rel="noopener noreferrer" target="_blank">https://keepopt.com/triplewhale</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy