Attracting the Right Customer

<p>When I stopped attracting opportunity seekers and instead attracted business owners, everything changed.</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>When I stopped attracting opportunity seekers and instead attracted business owners, everything changed.</p> <p>Sometimes you need to look at your marketing messages and see who you are attracting and whether they are appropriate for your business. It’s a little like bait in fishing – the stuff you throw in the water to attract the fish. At the beginning of my career, the bait I tossed out was more about business opportunity rather than business growth.</p> <p>Things like “Build your first business online” and “How to get started making your first dollar.”</p> <p>In doing this I built a successful business, but it’s a hard crowd because the opportunity seekers are usually just jumping from idea to idea.</p> <p>I had to change my bait.</p> <p>When I introduced double, triple or quadruple your business, it was for an entirely different market.</p> <p>Opportunity seekers who aren’t business owners aren’t as attracted.</p> <p>I want people already in business, and it worked!</p> <p>To create the best bait in your business, first think about who your dream client is.</p> <p>Write down everything about them, and then figure out what’s going to be most sexy to them.</p> <p>Cast your net deep rather than wide. You won’t have as many people when you make such specific bait, but those people you catch will be highly qualified.</p>