Attracting Listing Leads

<p>With a couple of billion people on the platform, Facebook is the biggest social media platform in the entire universe. It’s where baby boomers, generation y, generation x, millennials, your mom, and everybody, we’re all there. It’s where people spend the most time, so it’s where you should be too. “No one’s sitting in their email inboxes...so where will you spend your advertising dollars?” asked Markus.</p><p>When advertising, you must understand the psychology of top-of-funnel leads versus those at the bottom. It’s amazing how many agents get into lead generation, sign up for programs but really don't understand where those leads fall in the funnel. When you're looking at social media in general or StreetText leads, what's the psychology behind how they're generated, and where do they fall within the funnel?</p><p>The bottom of the funnel would include folks on Zillow or someone using Google keywords to search for your services to buy or sell a home. Whereas the top of the funnel is a homeowner who’s just logging onto their Facebook like they do every day as a habit. They’re just going there to be entertained or to see friends, etc. Those folks are generally targeted with “interruption-based” marketing.</p><p><a href="https://www.isaiahcolton.com" target="_blank">Isaiahcolton.com</a></p><p>Join our Social Networks:</p><p><a href="https://www.facebook.com/isaiahcoltonlive" target="_blank">Facebook</a></p><p><a href="https://www.instagram.com/isaiahcoltonlive/" target="_blank">Instagram</a></p><p><a href="https://www.youtube.com/channel/UCmkO_sKAMOXJtyLTtnTkDzQ" target="_blank">YouTube</a></p>