Attracting & Selling To The Millennial Market w/Bobby Bryant

<p><span style="font-weight: 400;">There’s a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, there’s still a huge disconnect between expectation and reality with the agents on the ground.</span></p> <p> </p> <p><span style="font-weight: 400;">Millennials think, function and make decisions differently, and Realtors are conflicted by this new dynamic. Instead of paying attention to the habits of these consumers and adapting what we do, many agents make the process of buying and selling increasingly frustrating. </span></p> <p> </p> <p><span style="font-weight: 400;">If we want our real estate businesses to have a long-term value proposition, adapting to millennial clients is non-negotiable. What are the key things millennials are looking for in the process of buying and selling a home? Where are Realtors falling short and what can we do about it? </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I’m joined by Bobby Bryant, CEO and founder of Proptech company DOSS. He shares how his company is meeting the needs of millennials, and what it takes to be relevant as an agent in today’s world.</span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><strong>- Why many Realtors can’t crack the millennial market<br /></strong><span style="font-weight: 400;">The average Realtor is in their 50s, while the average home buyer and seller today is in their early-30s. There’s a huge disconnect between the two and it’s not just in age. Many Realtors don’t have empathy for millennials, which makes it hard to connect with them or provide a service that addresses their concerns.</span></p> <p> </p> <p><strong>- The one thing Realtors keep getting wrong<br /></strong><span style="font-weight: 400;">One of the biggest mistakes Realtors make is thinking the real estate interaction and transaction is all about them. It’s important that we stop trying to shift millennials to do real est