Attempt #1 at defining advisory

In today's episode we make our first attempt at defining 'advisory' and provide listeners with a framework to help better define their service offering. In Penny's upcoming book she breaks advisory services into four quadrants: The Catalyst The Strategist The Steward The Operator Where you choose to operate is up to you, but it's important to put a stake in the ground and help your clients understand what advisory services means to you and the client. Don't think that that you have to offer services across the 4 quadrants, and that's an important part of being a trusted advisor - recognizing your strengths. Plus you can always add quadrants to your services with time. What does 'advisory' mean to you? Find us on LinkedIn and let us know. ***PS Please excuse a few technical glitches we experienced. Be sure to check out the book that gave us the inspiration for this podcast: Strategy and the Fat Smoker. https://amzn.to/3dhcUFC (Buy it on Amazon). If you'd like outside help on this process or have questions about anything discussed in this episode, please do get in touch. Penny Breslin - https://www.linkedin.com/in/penny-breslin-0228b81/ (LinkedIn) | @PennyB57 Damien Greathead - https://www.linkedin.com/in/damiengreathead/ (LinkedIn) | @Damien_GH