ASP 313 - Josh Landan - Building brands and a great life

<p><span style="font-weight: 400;">In this episode, we have Josh Landan joining us today. He is the founder of Saint Archer, a craft brewery sold in 2015, and he is the founder of Ashland Hard Seltzer. Josh started his career telling stories from behind the lens – filming, directing, writing, and producing films and documentaries featuring some of the world’s top surfers, snowboarders, and skateboarders. Today, he shares his journey on building his business without any business knowledge and background!  </span></p> <p><strong>Why should we listen to you?</strong></p> <p><span style="font-weight: 400;">[1:17] If you’re a sports fan, you’d probably enjoy talking sports, which is what I would probably bring up. The last thing you’d get for me is business talk.</span></p> <p><span style="font-weight: 400;">[4:23] I don’t want the attention. Just like an athlete, you don’t get to the top level, not needing recognition to compete at the highest level and be the best. I’d be lying if I said that the ego wasn’t there, and I wasn’t trying to get approval in some way. I have those insecurities as everybody does, and I went the other way. I didn’t want to go anywhere and didn’t want to go out, and if anything, I got more introverted.</span></p> <p><strong>Wanting to Win</strong></p> <p><span style="font-weight: 400;">[8:18] When you come from doing it yourself, and you’re at the speed in which you’re most comfortable, then you go into that corporate structure, you might want to win, but the speed isn’t there. You’re fine with things taking a long time, whereas that wasn’t conducive to my personality.</span></p> <p><strong>Entrepreneur vs. Business Owner</strong></p> <p><span style="font-weight: 400;">[9:26] There’s a big difference between employees, business owners, and entrepreneurs. Entrepreneur to me means that you have this burning desire to continue to create from scratch. I didn’t know that about myself until I put myself through that. I see people calling themselves entrepreneurs all the time, but they only own a s