Ash Maurya – Focus On Customer Development Before Product Development

BIO: Ash Maurya is the author of two bestselling books, “Running Lean” and “Scaling Lean,” and is also the creator of the top-rated one-page business modeling tool “Lean Canvas.” STORY: Ash had this social networking idea that he thought was unique, so he kept it to himself as he built on it. He never tested the market until he launched, and the network was a flop. Ash kept building the network in isolation until seven years later when he realized he was supposed to be building a customer base, not the perfect product. LEARNING: Take at least 90 days to test a new idea before launching it. You need customers for your business to survive.   “You can actually sell before you build.”Ash Maurya  Guest profilehttps://amzn.to/3wQSHle (Ash Maurya) is the author of two bestselling books, “https://amzn.to/3wQSHle (Running Lean)” and “https://amzn.to/3wQSHle (Scaling Lean),” and is also the creator of the top-rated one-page business modeling tool “https://amzn.to/3wQSHle (Lean Canvas).” Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs worldwide. Driven by the search for better and faster ways for building successful products, Ash has developed a continuous innovation framework that synthesizes concepts from Lean Startup, business model design, jobs-to-be-done, and design thinking. Ash is also a leading business blogger, and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold-out workshops worldwide and serves as a mentor to several accelerators, including TechStars, MaRS, Capital Factory, and guest lecturers at several universities, including MIT, Harvard, and UT Austin. Ash serves on the advisory board of several startups and has consulted with new and established companies. Worst investment everIn 2011, Ash came up with a social networking idea that he believed was so good that he couldn’t tell anyone. The friends he told, he swore them into secrecy. They all convinced him that this would be a pe