"Ascend Your Start-Up" by Helen Yu

<p>Episode 151 of the<a href="https://podcasts.apple.com/us/podcast/pamela-hackett-author-of-manage-to-engage/id1478928900?i=1000526990033" rel="noopener noreferrer" target="_blank"> </a>Business Bookshelf podcast - Helen Yu - Author of "Ascend Your Start-Up: &nbsp;Conquer the 5 Disconnects to Accelerate Growth".&nbsp;</p> <p>Helen is passionate about the voice of the customer to deliver game-changing digital transformations. As a customer success executive, $100M plus P&amp;L owner, board member and advisor, she drives profitable growth for global players in the tech, eCommerce, telecom, manufacturing, insurance, FinTech and healthcare markets.</p> <p>Helen is the author of the book “Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth”. &nbsp;The book is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. &nbsp;You will learn Industry-specific, highly experienced advice for tech start-ups, fundamental wisdom on the 5 disconnects that prevent a start-up from ascending, turning an idea into a product and moving it to the market, taking a marketed product to scale and inspirational guidance for tech start-ups facing the emotions and challenges of growing. &nbsp;The book can be purchased here - <a href="https://amzn.to/3ydOF3W" rel="noopener noreferrer" target="_blank"><u>https://amzn.to/3ydOF3W</u></a>.</p> <p>You can find the website for Tigon Advisory Corp website is <a href="http://www.tigonadvisory.com/" rel="noopener noreferrer" target="_blank"><u>www.tigonadvisory.com</u></a>.</p> <p>You can contact the host Lance Peppler by emailing lance@ideastorm.co.za.</p> --- Support this podcast: <a href="https://anchor.fm/businessbookshelf/support" rel="payment">https://anchor.fm/businessbookshelf/support</a>