As digital currencies gain traction in Australia, a crypto Visa card is being introduced

<p>Crypto.com, a global cryptocurrency platform, is launching in Australia, initially with a Visa card that allows customers to quickly convert their tokens into fiat currency to spend in stores.</p> <p>The move comes after a slew of crypto announcements from both local startups and large corporations, as the industry gains traction and legitimacy.</p> <p>Crypto.com, which was founded in 2016, claims to be the world's fastest-growing cryptocurrency app, with over 10 million customers worldwide.</p> <p>It aims to improve the usability of cryptocurrencies in everyday life, making the market more accessible to a wider range of people.</p> <p>It runs an exchange, wallet, and NFT marketplace, and in March 2021, it partnered with Visa to launch its card offering, which will allow customers to spend their cryptocurrency anywhere Visa is accepted.</p> <p>The entry of Crypto.com into the Australian market was not entirely unexpected. Since December of last year, the company has held an Australian Financial Services Licence.</p> <p>It launched its Australian-tailored Crypto.com Tax solution in August, with the goal of making it quick and easy for cryptocurrency holders to declare their holdings at tax time.</p> <p>The APAC launch also coincides with the company's preparations for a new phase of global expansion. It debuted a TV ad campaign starring Hollywood actor Matt Damon in October.</p> <p>"The timing of this campaign coincides with the early stages of mainstream cryptocurrency adoption," said Crypto.com co-founder and CEO Kris Marszalek at the time.</p> <p>In Australia, cryptocurrency is becoming more popular.</p> <p>The hype surrounding cryptocurrency appears to be resuming in Australia.</p> <p>As general manager for the APAC region, Karl Mohan, a veteran of the local financial services industry, will lead Crypto.com's local operations.</p> <p>"Australians are eager to adopt cryptocurrency and blockchain technology, with more than one in every five people currently holding crypto in their portfolio," he s