Ari Hoffman: Gratitude to the Customer

<p>In the world of marketing, customer advocacy has moved in recent years from a piecemeal hit-or-miss effort to a scalable discipline and Ari Hoffman is at the forefront. Vice President of Customer Marketing & Advocacy at Influitive, he shares his powerful framework on this episode of Gratitude Through Hard Times with Host Chris Schembra. It’s all about building authentic community and loyalty to your brand, product or service not by soliciting the same customer testimony over and over again but by engaging fans as part of a growing, dynamic ecosystem. You’ll learn what makes this marketing approach so powerful, how Ari rolls out programs that generate customer obsession across sectors and why defaulting to ad-based lead generation is not the way to go in times of recession. If you’ve been trying to figure out how to connect with customers in meaningful ways and turn them into spontaneous evangelists for your company, then here’s your starting place. Ari is a thought leader with the set of tools (like his DRIVE methodology) you’ll need on the journey!</p><p>Learn more about Influitive’s <a href="https://influitive.com/fearless-50-elite-18-awards-2023/">Fearless 50 Elite 18 Awards</a> and how to nominate, vote for or otherwise celebrate the customer-led marketers whose work you appreciate most!</p><p>If you’d like to learn more about Chris and his 7:47 Virtual Gratitude Experience or subscribe to our newsletter, please <a href="https://www.747club.org/newsletter">visit this link</a>.</p><p>Click <a href="https://www.747club.org/podcasthome">here</a> to hear more fascinating conversations with Fortune 500 CEOs, professional athletes and entertainerswho have shared their human stories on Gratitude Through Hard Times.</p><p> </p><p><strong>KEY TOPICS:</strong></p><ul><li><i>Freeze and Squeeze: </i>Ari spells out some of the sales-centric, demand-gen defaults, like emphasis on advertising, that companies mistakenly fall back on in times of recession.</li><li><i>Customer Obsession: </i>Why companies oriented towards u