Are You Ready for the New PR

<p>I was recently asked my opinion on the 'new PR' methods. Well, there are a lot of headlines (and gurus) out there shouting about the best way to market your business right now and those people and what they tout cause a lot of us to do a deep dive into freebies, courses, and workshops that we don't necessarily need - all because there are newer, better way to do things, right? You might think you're not a communicator but I promise you that you are. And the 'new PR' isn't something that needs to scare anybody into analysis paralysis or procrasti-learning. Have a listen to this podcast episode to hear reassurances on your ability to successfully do your own PR.</p><p><br></p><blockquote>An integral part of public relations is your messaging, what you want people to know think feel or do as a result of your communications with them - go on now, tell me how that still doesn’t apply to your every day communications with everyone you come into contact with? </blockquote><p><br></p><h4>Resources to help - classic PR strategies &amp; skills, no new-fangled :</h4><ul><li><strong>Create Your Social Media Content Strategy masterclass</strong>&nbsp;- Use your stories in a strategic way to help your business reach your goals, explained in this 32 minute video guide:&nbsp;<a href="https://www.janicefogarty.com/create-your-social-media-content-strategy" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/create-your-social-media-content-strategy</a></li><li><strong>Take Control of Your Brand guide</strong>&nbsp;- A 16 page workbook that lightens your load by keeping what identifies your business as yours in a central place, empowering you to hand over content design with confidence.&nbsp;<a href="https://www.janicefogarty.com/take-control-of-your-brand-guide" rel="noopener noreferrer" target="_blank">www.janicefogarty.com/take-control-of-your-brand-guide</a></li><li><strong>Strategic messaging workbook</strong>&nbsp;- Clear messaging is the foundation of your entire communications and marketing strategy. Use thi