Are you Designing CX for Marketing or for Your Customers? with James Gilbert, CMO at RedRoute

<p>The focus of today's episode with James Gilbert is customer experience (CX). James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand. </p><p>0:00 Intro <br>1:03 Conversation with James <br>1:55 RedRoute <br>4:30 Company culture and onboarding <br>9:00 Instagram to humanize brand <br>11:06 Customer experience (CX) <br>14:16 Three perspectives <br>16:54 Qualities of good vendors <br>21:24 Wow moments <br>25:42 Impact of negative experiences <br>28:35 Should marketing own CX <br>31:25 Get connected <br>32:28 Outro</p><p><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2019/04/12/are-you-designing-cx-for-marketing-or-for-your-customers/?sh=1bbb7e4177c2">Are you Designing CX for Marketing or for Your Customers? </a> </p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow James: | <a href="https://www.linkedin.com/in/jrgilbert1/">LinkedIn </a>| <a href="https://twitter.com/jameson155">Twitter </a>| <a href="https://redroute.com/">RedRoute </a>| <a href="https://app.thejuicehq.com/creators/james-gilbert">Creator Page</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>