Are Marketing Certifications Worth It? | Ep. #35

<p>In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:24 – Are marketing certifications worth it? No!</li> <li>00:45 – Most certifications take very little effort. <ul> <li>01:00 – It teaches you nothing.</li> <li>01:15 – You need practical experience.</li> </ul> </li> <li>01:30 – One example of someone on Neil’s team <ul> <li>01:50 – It comes down to experience.</li> </ul> </li> <li>01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.</li> <li>02:35 – You’re better off learning on your own.</li> <li>03:00 – Prove that you have real world skills.</li> <li>03:10 – Certification is a starting point. It does not qualify you.</li> <li>03:30 – Certifications are like college degrees. <ul> <li>03:45 – Neil’s friend who hires kids from Stanford.</li> <li>04:05 – They are generating zero sales.</li> </ul> </li> <li>04:35 – It’s a resume builder, but it won’t help your business.</li> <li>05:00 – Neil’s first experience with internet marketing as an intern.</li> <li>05:45 – Internships give you real experience. <ul> <li>06:05 – Look for a free internship first.</li> <li>06:25 – Employers don’t want to have to hold your hand.</li> </ul> </li> <li>07:00 – Don’t waste your time with certifications.</li> <li>07:55 – That’s the end of this episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Certifications just teach you how to memorize things.</li> <li>You need to get real, practical experience.</li> <li>Don’t waste your time with certifications!</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li>N/A</li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this epi