Archmark: How To Find Clients By Building A Brand (w/ Bryon McCartney)

<p>Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.</p><p><strong>Interview Takeaways</strong></p><ul> <li>Many firms are not taking advantage of digital marketing</li> <li>Advertising, marketing, and public relations all play a unique role in branding</li> <li>Branding stems from an alignment of messaging</li> <li>There are three principles that should guide your branding</li> <li>To find clients, map out a client journey and identify pain points</li> <li>Stick to your purpose and keep your expertise focused</li> <li>Use your story to guide the content on your website &amp; client outreach</li> <li>Communicate targeted messages on the right channels</li> <li>Create a specific ideal client and niche so you can target messages appropriately</li> <li>Use LinkedIn for client outreach</li> <li>Use Instagram for building brand awareness</li> <li>A good reputation will open many doors - even when you pick a niche</li> </ul><p><strong>Show Links</strong></p><ul> <li>Check out <a href="https://www.archmark.co/">Archmark</a> </li> <li>Follow Archmark on <a href="https://www.linkedin.com/company/archmark/">LinkedIn</a> and <a href="https://twitter.com/ArchmarkCo">Twitter</a> </li> <li>Connect with Bryon McCartney on <a href="https://www.linkedin.com/in/brilliantbryon/">LinkedIn</a> or <a href="https://twitter.com/brilliantbryon">Twitter</a> </li> <li>Connect with George Valdes on <a href="https://www.linkedin.com/in/georgevaldes/">LinkedIn</a> or <a href="https://twitt