Applying Business Principles to Your Author Life and More with Thomas Umstattd Jr.

<p><span style="font-weight: 400;">Episode 084 / Thomas  Umstattd Jr., CEO of Author Media, joins us today to talk about mistakes authors make with social media and how to avoid them. We delve into the world of ubiquity and scarcity and discuss how to use scarcity to sell your books. He’s also got some great ideas on how to find and get to know your readers. We wrap up by talking about trends in publishing in general and in the Inspirational market in particular.</span></p> <p><span style="font-weight: 400;">Question of the Week: What innovative marketing technique have you used that’s been successful?</span></p> <p><span style="font-weight: 400;">Come over and say hi to Jami and Sara in the</span> <a href= "https://www.facebook.com/groups/304647074240099/"><span style= "font-weight: 400;">WIKT Facebook group</span></a><span style= "font-weight: 400;">! You can find show notes and links at</span> <a href="https://wishidknownforwriters.com/"><span style= "font-weight: 400;">wishidknownforwriters.com</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Links: </span></p> <p><a href="https://www.authormedia.com/"><span style= "font-weight: 400;">Author Media</span></a></p> <p><a href="https://www.authormedia.com/225/"><span style= "font-weight: 400;">Ubiquity and scarcity podcast</span></a></p> <p><a href="https://www.novelmarketing.com/"><span style= "font-weight: 400;">Novel Marketing Podcast</span></a></p> <p><a href="https://www.christianpublishingshow.com/"><span style= "font-weight: 400;">Christian Publishing Show</span></a></p> <p> </p> <p><a href= "https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast"> <span style="font-weight: 400;">The Big List of Craft and marketing books mentioned on WIKT podcast episodes</span></a><span style= "font-weight: 400;"> </span></p> <p><a href="https://www.jamialbright.com/launchplan"><span style= "font-weight: 400;">Jami’s Launch Plan</span></a></p> <p><a href="https://www.sararosett.com/timelin