Apple, Epic, and App Store cash: What did Apple give, and what is it keeping?

<p>When you generate economic activity on an iPhone, Apple wants a piece.&nbsp;</p> <p>That’s not changing in the new App Store review guidelines Apple released this morning. What is changing is that Apple cracked open the door to off-platform purchases.</p> <p>The question will be whether that applies to everyone, or only smaller developers.</p> <p>Apple and Epic, makers of the hit game Fortnite, have been locked in a battle over payments. Epic wants all the revenue when players purchase an upgrade or enhancement in its game; Apple wants a 15-30% cut on purchases and subscriptions. After they could not come to terms, Apple removed Fortnite from the App Store, as did Google from the Android equivalent, Google Play.&nbsp;</p> <p>While the matter is now before the courts, Apple updated the rules that govern the App Store this morning.&nbsp;</p>