Ann Handley on Everybody Writes

<p><strong>In this Marketing Over Coffee:</strong><br /> Ann Handley stops in to talk about the new edition of her book <a href="https://amzn.to/3CgciN5">Everybody Writes</a>!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC742.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://themailworks.com/moc"><strong>The Mailworks</strong></a> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong>!</p> <p>We learn all about the completely revised <a href= "https://amzn.to/3CgciN5">Everybody Writes!</a></p> <p>What's been going on at the Market Basket over the past 4 years?</p> <p>Email Newsletters as a major outlet for business writing - Check out <a href="https://annhandley.com/newsletter/">Total Annarchy</a></p> <p>How Ann's voice has changed since the first edition</p> <p><strong>9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.</strong></p> <p><strong>For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>Your Writing GPS</p> <p>Avoiding Hot Dog Writing</p> <p>The 20 Things Marketers Write</p> <p><strong id= "docs-internal-guid-0e611103-e9f6-cfc7-6a0d-b713ca4a4f8a">16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.</strong></p> <p><strong>And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>LinkedIn Newsletters</p> <p>Ditching the readability scores</p> <p>Writing keynote descriptions</p> <p><strong>Featured Event:</strong> <a h