Anfernee Chansamooth - How To Create The Perfect Case Study To Make More Sales

<p><span style="font-weight: 400;">On today’s show, we have Anfernee Chansamooth who is presenting a completely new concept that we have not chatted about before on the show, which details how to create case studies in your marketing. Anfernee is a content strategist, writer, podcaster, speaker, and the owner of</span> <a href="https://www.simplecreativemarketing.com/"><span style= "font-weight: 400;">Simple Creative Marketing</span></a><span style="font-weight: 400;">, a company known for creating case studies and content that drive leads and sales for fast-growing services businesses. </span></p> <p><span style="font-weight: 400;">He dives into six steps to create your case studies which are very strategic and are written in a specific format that he gives us and has some awesome tactics for getting eyeballs on these case studies, how to share them as well as how to use them land clients and increase your conversions. When you’re done, get some additional ideas about content creation and case studies from our conversations with</span> <a href= "https://evergreenprofits.com/mark-webster-content-marketing-strategies/"> <span style="font-weight: 400;">Mark Webster</span></a> <span style="font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/matthew-woodward/"><span style= "font-weight: 400;">Matthew Woodward</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">The content can be amazing, but if no one sees it, it’s never going to get you the results you are looking for.</span></em><span style="font-weight: 400;">” - Anfernee Chansamooth</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What does a Star Trek costume party have to do with content marketing?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to showcase your results even if it’s with a “boring” business model</span></li> <li style="font-weight