Andy Pearson / Liquid Death

<p>If there’s a more courageous brand out there right now, we don’t know it. Liquid Death is succeeding by overturning all the category norms and driving not only customers but advocates. They do it by going to 100 on everything they do – if it’s them, they do it and they do it well. Andy Pearson, VP of Creative, tells us what they’re up to and how they look at what a brand is.<br /> </p><p>00:18 - Andy Intro</p><p>01:25 - Andy's story</p><p>04:05 - Journey of Liquid Death</p><p>11:08 - Plastic in the environment</p><p>12:01 - Purpose Brand</p><p>14:37 - Traditional Brand Work prior to the product</p><p>17:36 - Articulation</p><p>24:59 - What is too far?</p><p>25:47 - Using agencies</p><p>29:17 - Using the first idea</p><p>31:07 - Creating Briefs</p><p>33:15 - Business ethos</p><p>37:03 - Hiring creative in house</p><p>39:15 - What advice do you give start ups?</p><p>43:36 - What's next for Liquid Death<br /> </p><p><a href="https://liquiddeath.com/">https://liquiddeath.com/</a></p><p><a href="https://www.instagram.com/liquiddeath/">https://www.instagram.com/liquiddeath/</a></p><p><a href="https://www.tiktok.com/@liquiddeath">https://www.tiktok.com/@liquiddeath</a></p><p><a href="https://www.youtube.com/channel/UCpRMG5MU1RurWtdiRFtPyvQ">https://www.youtube.com/channel/UCpRMG5MU1RurWtdiRFtPyvQ</a></p>