Andrew Bryant – Sunk Cost Does Not Account for the Learning

<p><strong>BIO:</strong> Andrew Bryant, CSP is a Global expert on Self Leadership, a C-Suite Advisor, an Award-Winning Coach, and a Best-Selling Author.</p><p><strong>STORY: </strong>Andrew invested heavily in a gym with the plan to offer service-based health and wellness. Low-cost gyms came up and swallowed his business.</p><p><strong>LEARNING:</strong> Understand how to get in and out of a business, test your market first and know what your customers want, not what they need.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Sunk cost does not account for the learning.”</strong></p><p class="ql-align-center">Andrew Bryant</p><p>&nbsp;</p><h2><strong>Guest profile</strong></h2><p><a href="https://www.linkedin.com/in/andrewbryant/" rel="noopener noreferrer" target="_blank"><strong>Andrew Bryant</strong></a>, CSP is a Global expert on Self Leadership, a C-Suite Advisor, an Award-Winning Coach, and a Best-Selling Author. English by birth, Australian by passport, Singapore by PR, and Brazilian by wife, Andrew is adept at moving across cultures.</p><p>Andrew is on a mission to ‘wake people up’ to their best possible selves, which he does through his Conference Keynotes, Leadership Team Facilitation, and Coaching.</p><p>He is Leadership Faculty for Singapore Management University, where he also contributes to the Women in Leadership Program and is most proud of the work he has done building self-esteem and confidence for at-risk teenagers.</p><h2><strong>Worst investment ever</strong></h2><p>Andrew’s first degree is in physiotherapy. He worked in hospitals for a couple of years and later with sports teams.</p><h3><strong>Bringing his strengths together to build a business</strong></h3><p>Andrew decided to bring together his medical and sports experience to create a wellness center. So he bought a gym. Andrew had always been critical of gyms because they were poorly managed, and there were many myths about fitness. He planned to bring science to fitness as a physiotherapist.</p><h3><strong>Investing too heavily</stro