Analytics x Marketing, with Guan Wang

<p style="margin:0in;font-family:Calibri;font-size:11pt;">In this episode I sat down with <a href='https://www.linkedin.com/in/guan1wang/'>Guan Wang, the Global Director of Marketing Intelligence at Snowflake</a>. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.</p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;">Looking for a job in analytics?</p> <p><a href='https://www.barnesandnoble.com/w/hired-alexander-sofronas/1138643077'>Buy my book 'HIRED' here!</a></p> <p style="margin:0in;font-family:arial;font-size:11pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;font-size:11pt;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83516791'>Podscribe.com</a>. </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">All view are our own.</p>