ANA Marketing Futures Podcast Episode 39: Signal Loss and Creative Data, with VidMob

Third-party cookies may be sticking around for a while longer, but the writing is on the wall for digital marketers—their world is about to change. However, while tech giants like Facebook and Google determine what the future of digital advertising will look like, marketers don’t have to wait on the sidelines. Stephanie Bohn, Global Chief Brand Officer at VidMob, joined the podcast to discuss the company’s latest report – “The Essential Guide to Signal Loss for Digital Marketers.” This report acts as both an explainer for what’s happening in the world of digital consumer tracking, and an introduction to a new kind of first-party data: Creative Data.