An opportunity that comes along once per year

<p>Topics from this episode:</p><ul> <li>Rick gives a big update on how LegUp Health is prepping for open enrollment<ul> <li>His goal is to be long-term patient, but have short-term urgency</li> <li>He doesn't have enough traffic for retargeting</li> <li>Outreach will be their main lever</li> <li>This weekend is his chance to get everything ready for November 1st</li> </ul> </li> <li>Tyler talks about his time at Founder Summit</li> <li>LACRM is thinking about brand marketing instead of just performance marketing</li> <li>Tyler recounts a churn cohort analysis they did at LACRM</li> <li>Rick shares some advice he got from a friend</li> <li>Tyler gives an update on LACRM's integration partners</li> <li>We discuss "Courses as marketing"</li> <li>We talk about the value of sharing what you're working on with other people</li> </ul>