An Ode to the Asterisk | One-Shot #17

<p>One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. </p><p>As we continue our exploration, we have to stop to appreciate the tiniest mechanic that enables us to tell stories with the biggest impact.</p><p>The more we master open loops, the more gripping our communication becomes -- and the more we inspire action in others. Isn't that our jobs?</p><p><strong>REFER A FRIEND</strong></p><p>Love the show? Help others find us in their favorite podcast player by sharing this link: <a href="https://jayacunzo.com/unthinkable-podcast" target="_blank">jayacunzo.com/unthinkable-podcast</a></p><p>***</p><p><strong>MORE FROM JAY:</strong></p><p><a href="https://jayacunzo.com/newsletter">Playing Favorites newsletter:</a> stories and frameworks for creating work that resonates.</p><p><a href="https://jayacunzo.com/accountability-group-for-b2b-marketers-creators">Coaching and consulting:</a> Hire Jay to work with you 1:1 on the most important elements of your brand or projects.</p><p>Or, hire Jay to develop and/or host a show for your brand: <a href="https://jayacunzo.com/shows">jayacunzo.com/shows</a></p><p>***</p><p><strong>SPONSOR: The Juice</strong></p><p>The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Learn more and try it free at <a href="https://www.thejuicehq.com/">thejuicehq.com</a></p><p>Connect with Meisha Bochicchio <a href="https://app.thejuicehq.com/creators/meisha" target="_blank">on The Juice</a> or on <a href="https://twitter.com/MarketingMeisha" target="_blank">Twitter</a>.</p><p>***</p><p><strong>CONNECT WITH JAY ELSEWHERE:</strong></p><p><a href="https://jayacunzo.com/" target="_blank"><strong>Website</strong></a></p><p><a href="https://twitter.com/jayacunzo" target="_blank">Twitter</a> and <a href="https://linkedin.com/in/jayacunzo" target="_blank">LinkedIn</a></p><p>Email: <a href="mailto:jay@unthin