An NFL Player's Business Struggles and His Identity Shift: Anthony Trucks

<p>NFL athlete, American Ninja Warrior, and entrepreneur.</p> <p>Show notes and more: <a href="https://www.markgraban.com/mistake97">https://www.markgraban.com/mistake97</a></p> <p>My guest for Episode #97 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> is <a href="https://anthonytrucks.com/">Anthony Trucks</a>, a foster kid turned NFL athlete. This is the first time I’ve interviewed somebody who <a href="https://www.ninjaguide.com/ninjas/anthony-trucks/">was on American Ninja Warrior</a>.</p> <p>Anthony is the author of the new book, released this week, titled <a href="https://amzn.to/3xYOWaz"><em>Identity Shift: Upgrade How You Operate to Elevate Your Life</em></a>. Visit the <a href="https://www.markgraban.com/mistake97">show notes page</a> for a chance to enter to win a copy of the book!</p> <p>Anthony's also an international speaker, host of the <a href="https://anthonytrucks.com/aww-shift-with-anthony-trucks/">Aww Shift</a> and <a href="https://anthonytrucks.com/shift-starter/">Shift Starter</a> podcasts, author&nbsp;and founder of Identity Shift coaching. He’s a serial entrepreneur with one serious super power: Making Shift Happen, no matter what, by accessing the power of identity.</p> <p>In today's episode, Anthony shares his “favorite mistake” story about the first business he started after the NFL, a personal training business with a huge lease in the economic downturn of 2009. How and why did he seek out help and why was “being forced to figure it out” his favorite mistake?</p> <p>Other topics and questions:</p> <ul> <li>“When you drop your ego, past mistakes, flaws, and fear of failure, you can find your internal fire to catapult you into the life that you want and deserve.”EGO – Everybody’s Greatest Obstacle<br> </li> <li>Fear of failure? —&gt; How did you view the possibility of making mistakes on the field as a football player?</li> <li>6 levels of failure – above or below the learning line“Version failure” – learns from the mistake<br> “Predictable failur