An introduction to branding – and no, it’s not just your logo

<p>I thought it would be nice to kick off this podcast by taking a closer look at what a brand <b>is.</b> So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand. </p> <p>Newsflash: it doesn’t!</p> <p>Shownotes: https://petchy.co/shownotes/001/</p> <p>Link to grab the Brand it! strategic workbook (€47): <a href="https://petchy.co/workbook/" target="_blank">https://petchy.co/workbook/</a></p>