An important Lesson in Market Segmentation - Ep 02

<p>One of the big things about marketing is understanding who you're selling to.  And most self-employed people (over 90%) get this completely wrong.</p> <p>If you try to sell and promote to everybody, then almost all of your marketing time and money will be wasted.  This is because many people (and probably most people) won't really be interested in what you have to offer.</p> <p>In this episode I'll share with you an exercise in how to work out your target market.</p> <p>When you get this right you'll save time and money by only marketing to those people who are most likely to buy from you.</p> <p> </p> <p>LET'S CONNECT: <a href='https://smashingselfemployment.com'>https://smashingselfemployment.com</a> <a href='https://twitter.com/smashselfemploy'>https://twitter.com/smashselfemployment</a> <a href='https://www.youtube.com/channel/UCG2W1ixaXo_DYTZheOk66PA'>https://www.youtube.com/channel/SmashingSelfEmployment</a></p>