Amy Merrill / Plan C

<p>On today’s episode, we welcome Amy Merrill. When it comes to brands leading the way in using what they do to create social change, Amy and her brand, Plan C, are the real deal. Amy talks about the opportunities and challenges Plan C has found in providing information and access to women who’ve been deprived of their personal choice. Branding, social mission, and creativity collide in a fascinating conversation.<br /> </p><p>00:24 - Amy Intro</p><p>01:35 - Amy's Story</p><p>14:41 - Making world changes in a capitalistic society</p><p>17:49 - How did Plan C come about?</p><p>24:47 - US background compared to other countries</p><p>30:02 - Complexities of working with each state</p><p>36:50 - Bigger goal for the company</p><p>44:44 - How do you get the message out via the brand</p><p>47:43 - Does "C" have another meaning</p><p>51:01 - Formerly Alien</p><p>54:27 - How can you find Amy and Plan C</p><p><br />Additional Resources: </p><p>Amy Merrill<br /><a href="https://www.eyesopendesign.com/about">https://www.eyesopendesign.com/about</a><br /><a href="https://www.linkedin.com/in/amyjmerrill/">https://www.linkedin.com/in/amyjmerrill/</a><br /><a href="http://instagram.com/amyjmerrill">instagram.com/amyjmerrill</a></p><p> </p><p>Plan C</p><p><a href="https://www.plancpills.org/">https://www.plancpills.org/</a><br /><a href="http://instagram.com/plancpills">instagram.com/plancpills</a></p><p> </p><p>Formerly Alien<br /><br /><a href="https://www.formerlyalien.com/">https://www.formerlyalien.com/</a><br /><a href="https://open.spotify.com/artist/0MIcRXQfScwM6CwFKzXXGj?si=lZ_492IvQhqXaruljpHpQA">Formerly Alien on Spotify</a><br /><a href="http://instagram.com/formerlyalien">instagram.com/formerlyalien</a></p><p> </p><p>The NYT podcast Amy referenced on the story of how abortion became a politically conservative issue:<a href="https://www.nytimes.com/2022/05/07/podcasts/the-daily/roe-v-wade-supreme-court-jane-roe.html">https://www.nytimes.com/2022/05/07/podcasts/the-daily/roe-v-wade-supreme-court-jane-roe.html</a></p>