Amie founder Abbie Roden on creating your brand story

<p>Scarlett Russell chats to Abbie Roden, the founder of Amie, the wine brand made for friends by friends.</p><p>&nbsp;</p><p>Abbie talks about the challenges of starting a side hustle during lockdown, how she juggles two businesses and why marketing is the key ingredient to building a successful brand.</p><p>&nbsp;</p><p>Find out more about Amie here…</p><p>&nbsp;</p><p>instagram.com/drinkamie/</p><p>https://drinkamie.com/</p><p>&nbsp;</p><p>Follow The Sunday Times Style:</p><p>&nbsp;</p><p>instagram.com/theststyle/</p><p>twitter.com/TheSTStyle</p><p>&nbsp;</p><p>To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle</p><p>&nbsp;</p><p>Producer: Anya Pearce</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>