
American Express/Meredith Give Departures the Boot (277)
AsifRaza12
Description
<p>The Information <a href= "https://www.theinformation.com/articles/investments-in-creator-economy-startups-hit-2-billion-an-interview-with-homebrew-s-hunter-walk" target="_blank" rel="noopener">estimates that last year's creator economy take</a> is about $2 billion dollars. Does it have room to run?</p> <p><a href= "https://www.cnbc.com/2021/06/19/why-big-companies-like-doordash-3m-and-hp-are-making-films.html" target="_blank" rel="noopener">CNBC</a> and <a href= "https://www.thedrum.com/news/2021/05/25/why-brands-l-oreal-are-creating-their-own-tv-shows" target="_blank" rel="noopener">The Drum</a> cover content marketing like it's a brand new thing, while American Express <a href= "https://www.axios.com/ad-agency-departures-magazine-digital-property-175bd7a2-318e-4c1a-9bd2-699b5aceed5f.html" target="_blank" rel="noopener">ditches their <em>Departures</em> print magazine</a> for the web's greener pastures.</p> <p><a href= "https://finbold.com/u-s-podcast-revenue-expected-to-surpass-1-billion-in-2021-news-most-lucrative-genre/" target="_blank" rel="noopener">And podcasts continue to go big</a>, now accounting for over $1 billion in advertising revenues.</p> <p>Rants and raves include <a href= "https://nypost.com/2021/06/22/drew-barrymore-is-launching-her-own-magazine/" target="_blank" rel="noopener">Drew Barrymore's new print magazine</a> and Cristiano Ronaldo's spat with Coca-Cola.</p> <p>This week's podcast sponsor is <a href="https://marcom.com/tom/" target="_blank" rel="noopener">MarcomGather</a>.</p> <p><span style="color: #151b26;">With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at <a href="https://marcom.com/tom/" target= "_blank" rel="noopener">https://marcom.com/tom/</a>. [and please use this link...it helps us at This Old Marketing]<br /></span></p> <p>------</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "n
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American Express/Meredith Give Departures the Boot (277)
AsifRaza12