Amber Bogie on ABM

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC682.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">Blueshift</a></strong> and <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2"><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Amber Bogie talks about being the ABM Strategy Lead at <a href= "https://degreed.com">Degreed</a></p> <p>Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack</p> <p>One-To-One Marketing</p> <p><strong>6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p>Coming in with Demandbase, Sendoso and <a href= "terminus.com/moc">Terminus</a></p> <p>Making scalability the priority - leveling up to a sales team of 100</p> <p>Start with Training Wheels</p> <p>What's the magic in account selection?</p> <p>Shifting to do ABM with existing customers</p> <p><strong>20:29</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>What's the most important feature for an ABM system to have?</p> <p>Shifting from live events to digital during lockdown</p> <p><a href="https://www.peak.community/">Peak Community for Marketers</a></p> <p>Full Funnel ABM</p> <p><a href="https://www.linkedin.com/in/amber-bogie/">Amber on LinkedIn</a></p> <p>Get MoC Text Updates! S