Amazon DSP Advertising: How to Unlock Its Full Potential With Mina Elias [Ep. 98]

<p><span style="font-weight: 400;">It’s no secret that Amazon’s marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market?</span></p> <p><span style="font-weight: 400;">For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon’s advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. </span></p> <p><span style="font-weight: 400;">This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses.</span></p> <p><span style="font-weight: 400;">In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool.</span></p> <p><span style="font-weight: 400;">We also dive into the secrets behind Mina’s entrepreneurial success, including how he</span> <span style="font-weight: 400;">grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team.</span> <span style="font-weight: 400;">According to Mina, </span></p> <blockquote> <p><em><span style="font-weight: 400;">“The number one hack I’ve figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don’t want to miss out on! </sp