Amazon Brand Registry Q&A

<p><span style="font-weight: 400;">The number one question I’ve been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands. So today, I’m getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods. First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark (Amazon will honor some international trademarks, but it’s complicated), a brand name, logo, and professional-quality packaging (no stamps or minuscule stickers), and preferably proof that your brand is already in use in commerce. I also give some advice about picking a brand name, getting brand approval (the step before brand registry), and handling multiple brands under one account.</span></p> <p><span style="font-weight: 400;">In the second half of the episode, I answer some of your questions about brand registry, including more details on packaging requirements, when to list items, get trademarks, and register brands, and differentiating between brand names and business names (especially for those transitioning from arbitrage to bundling or private label). I also tackle how to get approval for GTIN exemptions and report trademark violations once you’ve got brand registry. And finally, I explain how class of goods works and why it’s a little different on Amazon than on other platforms.</span></p> <p><span style="font-weight: 400;">You can ask more questions about Brand Registry by joining the Amazon Files and Mommy Income community. Join our</span> <a href= "http://mommyincome.com/joinus"><span style= "font-weight: 400;">Facebook group</span></a> <span style= "font-weight: 400;">with today’s codeword</span> <strong>REGISTRY</strong> <span style="font-weight: 400;">to learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your busines